The linked article contains quotes from an interview with Patrick McGovern, the head of a media company called IDG. He believes that in the future people will willingly put up the cash for the info they are presently used to getting for free.
"I think people realize that if they are not paying for the information there will not be much investment in the information," McGovern said.
I wonder if this statement gives people too much credit for their recognition of the value of quality information in an era of information overload. I hope not.